Federal Marketing Lead

Role Overview

We are seeking a Federal Marketing Lead to drive strategic, high-impact marketing initiatives targeted at U.S. federal government clients. This role will focus on brand positioning, demand generation and thought leadership that resonates with federal agencies, partners and influencers in the public sector space. This role is perfect for someone who understands federal government audiences, procurement cycles, policy influences and the nuances of public sector messaging.

Key Responsibilities

• •Develop and execute an integrated federal marketing strategy aligned with sales and business goals.
• •Build and manage campaigns that target federal government decision-makers across agencies such as DoD, DHS, DOE and civilian agencies.
• •Lead content development (white papers, webinars, blogs, case studies) tailored to federal mission requirements and compliance standards.
• •Coordinate with the sales team to support account-based marketing (ABM) and influence deals through tailored messaging and collateral.
• •Plan and execute participation in key industry events, federal tech expos and trade shows.
• •Establish and grow relationships with federal IT media, analysts and public sector influencers.
• •Maintain brand consistency across all federal-facing communications.
• •Track and report on campaign performance and marketing ROI to leadership.
• •Manage vendor relationships for PR, digital and event execution where applicable.
• •Stay current on public sector trends, policy shifts and government priorities to ensure message alignment.

Required Qualifications & Skills

• •7+ years of experience in B2G (business-to-government) marketing, preferably in enterprise technology, cybersecurity, or cloud/data platforms.
• •Strong understanding of U.S. federal procurement lifecycle, decision-making processes and agency mission priorities.
• •Proven success in executing content-led campaigns and event strategies targeted at public sector stakeholders.
• •Excellent written and verbal communication skills with experience creating tailored messaging for CXOs, IT buyers and influencers.
• •Experience collaborating with sales, product and executive leadership teams.
• •Familiarity with platforms like Salesforce, HubSpot, Marketo, or similar.
• •Bachelor’s degree in marketing, public policy, communications, or a related field.
• •Master's degree or MBA preferred.
• •Experience working with defense or intelligence agencies a plus.
• •Existing relationships with federal marketing associations, media outlets, or analyst firms (e.g., GovExec, FCW, etc.).
• •Previous experience marketing FedRAMP or NIST-compliant solutions is highly desirable.

Why Join Us

• •Shape the narrative for cutting-edge technologies in one of the most important sectors—federal government.
• •Be part of a high-growth, global company with deep technical expertise and startup energy.
• •Competitive salary, performance bonuses and long-term growth opportunities.